Have you ever tried to navigate by completely trusting a GPS while hiking in unknown territory, like in the mountains? If yes, you know it might get you into trouble\u2026 If no, maybe you should listen to advice from someone that has tried: Don\u2019t do it! You will probably only get stuck out in the mud somewhere you can\u2019t get through, because the GPS wanted to lead you the straightest way forward without taking into consideration all the unknown unknowns on the way. This image can serve us as a clear example of the trouble we might end up in when we give navigation too much belief. But what happens when we shift our minds into thinking that we should be wayfinding instead of navigating? Maybe we would let go of the idea that we should reach a specific destination in a certain way and be willing to let go of the thought that there is a perfect plan. Maybe we would open up for the adventure itself instead.<\/p>\n
We think, discuss and co-create with our customers constantly on how to meet the complexity of our time. How can we develop our businesses when it becomes more and more difficult to foresee the future? How can we continue to be profitable, continue to create strong business results, when we have this feeling that what made us successful up until now might not be the answer going ahead? How can we innovate, come up with new ideas when our analysis and strong intellects might not be fully sufficient?<\/p>\n
The metaphor of hiking in unknown territory, where we don\u2019t really know what the nature will look like until we\u2019re actually there, might be helpful also in the business landscape. We are so programmed to make plans, trying to predict and control, to ensure that we will deliver according to plan. Since the 19th century that\u2019s how most successful businesses have been managed, it\u2019s what most of us learnt in business schools and what\u2019s been expected of us in our leadership assignments throughout our careers. And yet, most of the people we meet are starting to realize that navigating in this way isn\u2019t helpful anymore \u2013 but what is then the right answer, now and in the future?<\/p>\n
First of all, we believe that we have to let go of the idea of right and wrong, good or bad. So if you expected a right answer, we will disappoint you\u2026 But maybe there are mindsets that can be helpful when wayfinding instead of navigating, some learnings that we\u2019ve drawn. Here we have tried to conclude them so far:<\/p>\n
This is how far we have gotten in exploring wayfinding as a strategy to be a successful, sustainable business in today\u2019s uncertain and unpredictable business landscape. It\u2019s probably just a starting point and we will learn more as we move on our adventure. Maybe you want to be part of that exploration with us?<\/p>\n","protected":false},"excerpt":{"rendered":"
Have you ever tried to navigate by completely trusting a GPS while hiking in unknown territory, like in…<\/p>\n","protected":false},"author":14,"featured_media":848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","has-post-thumbnail","category-okategoriserad"],"yoast_head":"\n